Silverpop/IBM Marketing Cloud Training:
Are you asking 1 of the following 3 questions?
- How do I find the number of bounced contacts in my sent mailing?
- How does IBM Marketing Cloud (formerly named Silverpop) automatically handle bounced email addresses?
- What is a hard or soft bounce?
Read below for answers...
or Learn more about Email Deliverability in this short course
1. How do I find the number of bounced contacts in my sent mailing?
The number of soft or hard bounced addresses for your sent mailing can be viewed by navigating to Reports > Reporting > Single Mailing Report > Summary > Select a sent mailing.
2. What is a Hard Bounce and how are they automatically handled?
A hard bounce indicates a permanent reason an email cannot be delivered. Hard bounced email addresses are removed automatically and immediately to the suppression list.
While there are many reasons an email address may hard bounce, below are some common reasons this could happen.
- Recipient email address does not exist.
- Domain name does not exist.
- Recipient email server has completely blocked delivery.
3. What is a Soft Bounce and how are they automatically handled?
Soft bounces typically indicate a temporary delivery issue to an address and are handled differently than hard bounces by IBM Marketing Cloud (formerly named Silverpop).
Email addresses are allowed 3 soft bounces within 21 days before being listed as undeliverable and therefore added permanently to the suppression list.
This means 3 consecutive soft bounces and a minimum of 21 days must pass before an address is deemed to be an invalid address or undeliverable. Both the consecutive bounces and minimum number of days conditions have to be met before an address is deemed to be undeliverable. For example, an email is sent to an address twice a week, and they soft bounce each time, that address should get over 6 bounces before the 21 days passes.
While there are many reasons an email address may soft bounce, below are some common reasons this could happen.
- Mailbox is full (over quota).
- Recipient email server is down or offline.
- Email message is too large.
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